![]() In short, subliminal messaging made customers feel out of control and manipulated. Why Does Subliminal Advertising Have a Bad Reputation? Subliminal advertising was unveiled in Vance Packard’s book “The Hidden Persuaders” in 1957. James Vicary placed flashing images on to a movie screen that allegedly ordered the audience to drink Coca-Cola. ![]() One of the first companies to use subliminal ads was Coca-Cola. These messages do not always have to be harmful to the viewer or the conscious mind, but they aim to be influential. Hidden pictures or words in images or drawings are a form of subliminals. Another example is placing a word or picture between a movie or video frames for a brief period. Some examples of a subliminal message are incorporating a message into a song with high and low frequencies or singing something backward. Subliminal messaging is called “subliminal” because the message itself is not apparent and is meant to be hidden.
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